VO Business Planning2019-02-14T11:57:32+00:00

Project Description


Voice Over Business Planning

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Craig Van Ness

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10:30am – 4:30pm



Showreel HQ

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6 Hours

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6 People

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10:30am – 4:30pm

Want to launch your voice over business and learn how to use on-line casting sites?

A successful Voice Over Business requires a successful Voice Over Business Plan! If you’re just about to launch your Voice Over career, or if you’ve already started and need some guidance, then this Voice Over Business Planning Workshop is the best way to learn everything you need to get your Voice Over Business up and running.

OK, you’ve completed your initial training, had your demo produced and maybe started to look at having on online presence with your own website and how it’s possible to get work with online casting sites – what now? In this workshop, we’ll cover the ‘business’ of the voice over business.

We will cover everything from how to get going with online casting sites, known as Pay-2-Play or P2P sites, to how to develop a business plan that works for you, whether that be alongside your existing day-job or as your primary focus. The market is changing – having a voice agent as the sole means to get business is no longer the only route to pursue. Online voice-over casting sites transact millions of pound’s worth of VO jobs every year. Thousands of buyers – from small-budget student projects to major creative agencies and film studios – look for fresh voices via P2P sites. Similarly, with an online presence – having your market stall visible to the outside world is essential to allow people to find you, listen to your demo and hire you directly.

Understanding how you can get set up and take advantage of all of these avenues is what this workshop will cover.

Voice over artist and Audiobook narrator, Craig Van Ness, will help you understand how to plan, set up and run your voice over business. Prior to his career in voice over, Craig was a management consultant and brings to the table many years of invaluable business development experience. As someone who has made the journey from beginner to becoming an established voice over, he will pass on his knowledge and help you to develop your own successful voice over Business Plan. Remember, business skills are just as important as voice over skills.

  • Creating your VO Business Plan
  • Determining your personal VO Brand
  • Using P2P and On-line Casting Sites
  • Setting up your VO Business Website
  • Marketing yourself as a VO Artist
  • Using Social Media Effectively
  • Getting an Agent
  • Setting Your Rates and Getting Paid
  • Setting up and Managing your VO Business
bio_jp_circleCraig is a UK-based American voice over artist. His distinctive mid-Atlantic accent has been used by major brands, eLearning developers, game producers and audiobook publishers around the world.

After starting life as a classically-trained singer, dancer and actor, Craig decided to pursue a career in business and spent the next 25 years working as a Management Consultant in the international financial markets, before ‘coming home’ to acting via voice over.

Thanks in no small part to his ‘big business’ experience, Craig has quickly established himself as a full-time voice over artist, working with clients such as: Marriott Hotels, National Geographic, DHL Courier Services, Finnish National Agency for Education, Audible Studios, Hodder & Stoughton Publishing, Gamesys and THQ Nordic Games.

Craig combines his business consulting expertise and voice over business start-up experience to teach our ‘Voice Over Business Planning’ Workshop.

  • Please bring as many questions as you can!!
  • Maximum 6 attendees
  • Refreshments provided throughout the day

mystery-manDavid Hakin
in the last week

The new P2P workshop with Craig Van Ness was a great insight into the world of pay-to-play sites, which to use, which to avoid and which to use but not tell anyone about! Absolutely essential element for anyone looking to create a future in voiceover work

Book – Voice Over Business Planning

What our clients say

Sam Carelse
Sam Carelse
posted 3 months ago

The Intro Workshop with JP was excellent. I got what I wanted out of the workshop, which was to assess whether voice over work would be something I might enjoy doing, and to get a realistic evaluation of my skills. The group size was just right too. We got a good wide-ranging overview of the voice over industry, which gave us good jumping off points for further investigation. JP was friendly, helpful and knowledgeable, and made us feel at ease very quickly. Highly recommended.

James Heywood
James Heywood
posted 1 week ago

My Intro to Voice Over Workshop at The Showreel was an eye-opener, in every positive way. JP took us on a Cook’s tour of the voice-over world, urging us to view it realistically, then gave us our first script. Amazing how many differing deliveries of it the group produced! Amazing too to hear my own recording and to get JP’s guidance on how to improve it. The second attempt was better. More scripts in the afternoon and more improvement, with lots more good advice. Throughout, JP was friendly, witty, idiosyncratic and interesting, and treated us all as if we had a possible career ahead of us. JP’s appraisal of my efforts arrived within 24 hours – frank, realistic, positive and very helpful. An excellent workshop! I really feel I have taken my first step on the road to voice-over. Thank you, The Showreel. Thank you, JP.

Sue Peart
Sue Peart
posted 2 months ago

Really enjoyed the one-day taster session I went to yesterday. It was enjoyable (first and foremost), but also hugely informative and great to get some practice behind the mic in a proper commercial studio. We learnt as much from the others on the workshop as from ourselves - interesting voices and a very friendly, supportive energy in the group. Highly recommend.

What our clients say

mystery-manGiovanni del Vecchio
posted 2 months ago

I did my drama voice reel with Mike. Mike had obviously thought about each piece before I’d arrived and he was already prepared with some suggestions for musical settings and sound effects, which I had not been expecting. Mike has a strong musical instinct for what is going to work and a massive library at his fingertips. I appreciated how he listened and how he engaged with what I was trying to achieve. It felt like a collaboration and he was both patient and a perfectionist. While I am really looking forward to the final edit, I was delighted with the experience, and I look forward to returning for my next project.

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